LA///FIRST LOOK///SHEPARD FAIREY x LANCE ARMSTRONG FOR LIVESTRONG AT NIKE’S MONTALBAN THEATER

March 8th, 2009

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Lance Armstrong, Nike CEO Mark Parker, and Shepard Fairey celebrate the new face of the cancer fight…

Launching tonite at NIKE’s MONTALBAN THEATER is news of the upcoming “Stages” art show that will debut in July at GALERIE EMMANUEL PERROTIN in Paris during LANCE ARMSTRONG’s run in this year’s TOUR DE FRANCE. An exhibition curated to reflect the personal art collecting tastes of Lance himself, the exhibition was developed by Nike to illustrate LIVESTRONG’s expanded global outreach in the fight against cancer and as a means of engaging the creative community in the shared struggle. Launching on July 16th, the show will feature nearly thirty original artworks reflecting on some aspect of the cancer struggle by a diverse roster of emerging and established artists including ED RUSCHA, RAYMOND PETTIBON, KAWS, ROSSON CROW, JR, TARYN SIMON, CHRISTOPHER WOOL, JULES DE BALINCOURT, SHEPARD FAIREY, JOSE PARLA, AARON YOUNG, MARC NEWSON, KENNY SCHARF, OS GEMEOS, YOSHITOMO NARA, ERIC WHITE, and DZINE, to name just a few. To highlight the event, Lance will be riding a special series of “art bikes” in the Tour de France created in collaboration with TREK and designed by none other than modern art and design masters MARC NEWSON, TAKASHI MURAKAMI, and DAMIEN HIRST. To put a giant face on the campaign, SHEPARD FAIREY wrapped the side of the Montalban theater in his new artwork for Livestrong depicting Lance as the two-wheeled cancer fighting machine that he was born to be. Stay tuned for more “Stages” details coming from ST soon…

POSTED BY J O'Shea/Editor

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