ITALY///GIRO’S NEW SHEPARD FAIREY HELMET FOR LANCE ARMSTRONG’S RUN IN THE GIRO D’ITALIA

May 6th, 2009

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As if LANCE ARMSTRONG’s Supertouch-curated custom SHEPARD FAIREY-designed TREK MADONE road cycle wasn’t enough to snap necks at this month’s GIRO D’ITALIA race, helmet company GIRO has just created a matching lid to up the ante. Incorporating swaths of graphics from Shep’s race bike the helmet might just see the light of day on store shelves as an incredibly limited-edition run with proceeds from sales going to benefit LIVESTRONG. Keep an eye on ST for more updates in the coming week, including the chance to win one of the coveted brain buckets…

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Where your brain could end up without one of these lids…

This entry was posted on Wednesday, May 6th, 2009 at 8:49 pm and is filed under Italy, Lance Armstrong, News, Shepard Fairey, art. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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POSTED BY J O'Shea/Editor

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